Tanzanian music star Harmonize has unveiled a new chapter in his career by appointing George Beke, widely known as Geobek, as his international manager. The announcement, made on Friday (April 18), came as part of a broader reveal of the revamped team at Konde Music Worldwide, the artist’s label.
Geobek brings a wealth of experience in the African and global music scene. As the founder and Managing Director of Geobek Entertainment, he has played a pivotal role in shaping the careers of major acts across the continent. His résumé includes collaborations with top-tier artists such as Burna Boy, Mr. Eazi, French Montana, LayLizzy, DJ Tarico, and the Yaba Buluku Boyz — the latter having previously worked with Harmonize.
Notably, Geobek served as the executive producer and A&R behind Harmonize’s hit single “Single Again,” a track produced by DJ Tarico that gained massive traction.
In his new role, Geobek will lend his expertise in artist development, A&R, and strategic planning to help elevate Harmonize’s presence on the global stage. Known not only for his business acumen but also for mentoring creatives, Geobek is dedicated to nurturing talent and expanding the reach of African music.
With a Bachelor’s degree in Audiovisual Communication from the University of Johannesburg, Geobek has consistently applied his academic foundation to real-world success in music and media. His new partnership with Harmonize signals a promising international phase for the award-winning singer.
