In 2023, the National Football League (NFL) announced its plan to expand its 'NFL Africa' program to Kenya to continue their allegiance in developing football talent in Africa.
This announcement was made on April 10, 2023. It highlighted the NFL's dedication to invest in the growth of the game at all levels. The NFL Foundation is a non-profit organization focused on building the lives of persons connected to the sport of football. The initiative aims to develop athletic skills and seeks to foster a sense of community among young players. It supports the health, safety, and wellness of athletes while fostering youth football programs that instill values such as sportsmanship, teamwork, and friendship all day any day.
"We are delighted to be partnering with the National Football League to showcase and deliver a flag football program for young people in Kenya," stated KFAF President George Alwanga with much enthusiasm on the expansion deal.
He sees this collaboration as a transformative impact on the landscape of flag football program in the country. By encouraging schools and communities to embrace the sport, the partnership lines up perfectly with KFAF's objectives to expand football's reach and provide young Kenyans with the opportunity to learn and enjoy the game.
The future of Kenya football looks bright with structured programs and community involvement. This promises a new generation of motivated athletes who are ready to take the field and succeed.