Martell, one of the world’s most esteemed cognac houses, has launched the latest phase of its celebrated 'Be the Standout Swift' campaign in Kenya, featuring Grammy-nominated Afrobeats superstar Davido. This new chapter celebrates the rise of Afrobeats while honoring individuals who have stayed true to their craft, demonstrated unwavering resilience, and uplifted others along their journey.
The Exclusive Martell Home Party
To usher in this exciting new phase, Martell hosted a luxurious 'Martell Home Party' at Uhuru Gardens, Nairobi, drawing a select group of 150 guests, including consumers, partners, and lifestyle enthusiasts. Attendees were treated to an exclusive VIP experience, with chauffeured rides from the parking area to the venue, embodying the brand's premium essence.
The event served as the official unveiling of Martell's latest brand influencers, including Dan Paps, Dr. Reign, DJ Kronikx, and lifestyle blogger Muthonzz. A guided tasting session led by Leah Attfield, Regional Brand Ambassador for Pernod Ricard Africa, allowed guests to explore Martell’s rich history and its exquisite range of cognac variants.
Music, Entertainment, and Elegance
The night featured electrifying performances by South African duo Tito M and Yuppe, alongside Shody the Hypeman and a lineup of top Kenyan DJs such as Kay The DJ, DJ Cibin, and DJ Malaika. These performances, paired with Martell’s fine cognac, created a vibrant and immersive experience that resonated with the brand's spirit of refinement and celebration.
Celebrating Excellence and Resilience
Speaking at the event, Olayinka Elegbede, General Manager of Pernod Ricard Kenya, praised Davido’s journey as a perfect representation of Martell’s values—resilience, courage, and the relentless pursuit of excellence. "Martell is the cognac of choice for discerning individuals in Kenya. It is vital for us to celebrate our 'Standout Swifts'—those who embody the spirit of opulence, success, and lifestyle," he stated.
Maryanne Ng'ang’a, Trade Marketing Lead for Martell at Pernod Ricard Kenya, emphasized the importance of crafting elevated experiences that reflect the brand’s premium quality.
A Campaign of Inspiration
The 'Be the Standout Swift' campaign continues to inspire, highlighting individuals who excel in their craft while remaining true to their essence. With Davido leading this new phase, Martell underscores its commitment to celebrating creativity, resilience, and the transformative power of community.
The event marked not just a celebration of fine cognac but also a tribute to the artistry, perseverance, and triumphs of those who dare to stand out.
