Kenya Declares Online Gambling Addiction a Public Health Emergency

The silence pandemic sees Kenyan government take urgent action, including a new helpline and school support, to combat the rising rates of addiction among youth, particularly linked to platforms like Aviator.

Brenda Ochieng'
April 22, 2025
Online gambling has emerged as a significant trend, particularly in nations like Kenya. However, alongside its surge in popularity comes a disturbing public health crisis: gambling addiction, especially among the nation's youth. The Ministry of Health in Kenya has recently alerted the public about this alarming situation, citing concerns that platforms like Aviator are creating dangerous traps that exploit the psychological vulnerabilities of young individuals.
The Ministry's statement, issued by Principal Secretary Mary Muthoni Muriuki, paints a bleak picture of the current state of gambling in Kenya. It suggests that a considerable number of young Kenyans are succumbing to the siren call of online betting, leading them toward mental health deterioration, financial ruin, and in extreme cases, suicide. The Ministry likens compulsive gambling behavior to substance addiction, highlighting the urgent need for a coordinated response.

Research shows that approximately 4.7 million Kenyans aged 15 to 65 struggle with substance use disorders. This staggering statistic underscores a broader public health emergency. Equipped with this data, the Ministry of Health is moving to tackle the pervasive nature of both gambling and substance addiction, recognizing their intertwined social and economic consequences.
In light of these concerning trends, the Kenyan government is taking decisive action. A Rapid Response Team has been constituted to oversee both immediate and long-term strategies to combat gambling addiction. Among its first initiatives is the introduction of a national helpline specifically for gambling addiction—Dial 719—where concerned individuals can seek help and guidance.
Moreover, proactive measures are being implemented to create awareness. Counselors are being deployed to schools, and a nationwide campaign is underway to educate young people about the dangers associated with online gambling. Additionally, the government is supporting a multi-agency study aimed at assessing the prevalence and societal impact of gambling addiction, with the end goal being informed policy-making based on evidence.
The government's focus is not solely on gambling addiction; in fact, it acknowledges the interconnectedness of various forms of addiction. Rehabilitation services are becoming more accessible, with facilities like Mathare National Teaching and Referral Hospital and Gilgil Mental Health Hospital stepping up to provide support. As the Social Health Authority (SHA) emphasizes, addiction is a serious medical condition that warrants professional treatment, and now gambling-related disorders are included in Kenya's healthcare benefit packages.
Moreover, a multi-agency task force, led by the Mental Health Division, is collaborating with stakeholders such as the Directorate of Preventive and Promotive Health, the Drugs and Substance Use Control Division, and NACADA to create a holistic approach toward addressing addiction.
As the government lays down its comprehensive framework to tackle the issue, it’s clear that community involvement is essential. Parents and guardians are being urged to take an active role in monitoring their children's digital habits. Open discussions about the risks associated with gambling can create a protective barrier against addiction.
The Ministry is encouraging families to promote alternative activities—be it through sports, art, or community service—providing healthier outlets for their children. This proactive stance fosters resilience, deterring young individuals from seeking solace in harmful behaviors.
The Ministry also acknowledges the role of various sectors in combating gambling addiction. Media houses, educational institutions, religious organizations, and even gambling operators are being called upon to play their part in addressing this public health crisis. Responsible reporting, embedding gambling awareness within educational curricula, and rigorous adherence to ethical gaming practices are all crucial steps that need to be taken collaboratively.
This multi-faceted approach reinforces the concept that gambling addiction is not merely a personal failing but a societal concern that demands attention, intervention, and collective action.
Gambling is deeply embedded in Kenyan culture, with the country ranking among the leading African nations in gambling activities. The rise of mobile-based betting platforms has made it incredibly easy and convenient for young people to engage in gambling, often with minimal regulation. A 2021 GeoPoll survey revealed that over 70% of Kenyan youth aged 18-35 have participated in betting, primarily focusing on sports like football. The survey also highlighted that many bettors spend an average of KES 1,000 monthly, with some exceeding KES 5,000. These figures are amplified by aggressive marketing strategies employed by betting companies, creating a sense of normalcy around gambling.
With the Ministry's recent appeals, it’s clear there is a pivotal moment for Kenya to reshape its narrative around gambling. The government’s recent declaration shifts the perception of gambling addiction from a moral failing to an urgent public health emergency requiring comprehensive action.
As the country braces itself for what may be an uphill battle against gambling addiction, a sense of urgency permeates the dialogue surrounding this threat. With the government announcing that a focus on gambling addiction will take center stage during the upcoming Mental Health Awareness Month in May, it’s an opportune time for communities and individuals alike to engage in discussions around the risks of gambling.
The week of May 12-18 will be dedicated to intensive activities under the theme "Community," aiming to rally public interest and action. It represents a call to arms for Kenyans from all walks of life to unite against this insidious risk that lurks in the shadows of entertainment and leisure.
As Kenya navigates this complicated terrain, the need for immediate, cohesive action has never been more apparent. With increased awareness, supportive structures, and community involvement, it may be possible to mitigate the public health implications of gambling addiction. Ultimately, this crisis is not just one of individual failures or choices but one that reflects broader societal values, priorities, and responsibilities. Engaging in meaningful dialogue and fostering a culture of care and support could be the keys to unlocking a healthier future for Kenya's youth, away from the temptations of gambling.

About the Author

Brenda Ochieng'

Brenda Ochieng'

Brenda Ochieng' is a passionate storyteller and film enthusiast. With a background in film and video production and she brings a unique blend of creativity and technical expertise to her work. As a dedicated blogger, Brenda loves sharing insights on production techniques, blogging, and the art of storytelling. She is also a skilled editor and communicator, bringing a fresh perspective to her writing. Join Brenda as she delves into the captivating world of entertainment and news, sharing her knowledge and passion with you.

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