The debate over the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA)'s proposed alcohol regulations has gained another influential voice. Dennis Itumbi, Head of Presidential Special Projects & Creative Economy, has "criticised the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) for the proposed alcohol regulations," arguing that they "might bear significant economic repercussions."
In a statement posted on his "official X account on Wednesday, July 30," Itumbi called for a more consultative approach. He claimed that the authority "should prioritise consulting with the public and other stakeholders through public participation forums before making any sudden regulations or bans in the alcohol industry."
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Itumbi's primary concern centers on the proposed ban on content creators advertising alcohol brands. As a long-standing advocate for the rights and welfare of this group, he "cautioned that the move could cripple the country's digital economy." He emphasized the multifaceted role of creators, stating, "Content creators are not just influencers; they’re entrepreneurs, digital advertisers & job creators. Kenya’s digital economy is young & growing."
He concluded his statement with a powerful plea for a more strategic approach to regulation. Itumbi "has further urged the authority to ensure that it designs fair and inclusive policies that will balance the needs of every stakeholder in the sector." He made his position clear, saying, "Regulation is necessary, maybe mandatory, but NACADA must engage, not silence. We need smart, inclusive policy—not blanket bans." This call for collaboration over prohibition highlights a growing tension between regulation and economic growth in the digital age.
