In the competitive Nigerian music industry, Tekno Miles, a prominent artist, has shared valuable insights on navigating record label deals. He recently stated, "Many record labels will make you famous and broke," a sentiment that resonates with many artists in the current music business. Tekno's journey through the music industry provides a cautionary tale and valuable advice for aspiring musicians.
Achieving chart-topping success, with over 20 million views, doesn't always translate to financial prosperity. Tekno's personal experience highlights the challenges of artist earnings within the record label system. Having signed with major labels like Made Men Music Group, Island Records, and Universal Music, Tekno found himself gaining fame but receiving only a fraction of his earnings. "They made things easier but were collecting their cut," he lamented, recalling how he used to receive only a quarter of the profits from his hit songs.
Now, with increased experience, Tekno advises aspiring artists to prioritize independence. "If you can do it alone, do it," he states. However, if signing a music contract is necessary, he stresses the importance of thorough negotiation and seeking guidance from entertainment lawyers. This is vital for maximizing music royalties. Tekno emphasizes that understanding the terms of a contract is crucial to avoid being exploited.
Tekno's current success, generating significant revenue from platforms like YouTube, demonstrates the potential of independent music distribution. His ability to earn 709 million naira yearly from YouTube alone showcases a pathway to financial success outside of traditional record deals. This transformation is a testament to his business acumen and the power of controlling one's own career.
Tekno has also partnered with Mr. Eazi under emPawa Africa, further solidifying his position as an investor and artist. This move has allowed him to explore new sonic possibilities, as evidenced by his single "Wayo." His past collaborations, including the hit song "Buga" with Kizz Daniel, and his role in Davido's artistic resurgence, highlight his influence in the music scene.
Tekno's journey serves as an inspiration and a guide for navigating the complexities of the music industry. His advice to prioritize independence, negotiate wisely, and seek legal counsel offers a roadmap for artists striving for both fame and financial stability. By sharing his experiences, Tekno empowers the next generation to make informed decisions and forge successful careers on their own terms.
