A viral internet meme has become the center of a major political controversy after the White House posted a video on X (formerly Twitter) using the popular Jet2holiday advert to promote a hardline stance on immigration. The clip, which is set to Jess Glynne’s 2015 hit single "Hold My Hand," shows handcuffed individuals being escorted by Immigration and Customs Enforcement (ICE) onto a GlobalX flight. The post was captioned with a darkly ironic twist on the advert's slogan: "When ICE books you a one-way Jet2 holiday to deportation. Nothing beats it!"
The response from the artists involved was immediate and unequivocal. Jess Glynne took to Instagram to express her outrage, describing the post as "sick." She passionately defended the original intent of her music, stating that it "is about love, unity and spreading positivity - never about division or hate."
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Glynne was not alone in her condemnation. The advert's voiceover actress, Zoe Lister, also spoke out against the video, telling the BBC she would "never condone my voiceover being used in promotion with Trump and his abhorrent policies." Their shared outrage underscores a broader discomfort among artists whose work has been repurposed for a political agenda they oppose.
The video has created a deep divide in public opinion. While the White House's post has been met with "criticism by many," who found the tone inappropriate and dehumanizing, others have taken a different view. Supporters of the administration have "praised Trump for his stance on immigration," reflecting the deep ideological split in the country. The incident highlights the high-stakes world where pop culture, viral memes, and political messaging collide.
