From Northern Tanzania to Music Mogul: The Inspiring Journey of Nandy and African Princess

From the heart of Northern Tanzania to becoming a music mogul, Nandy's story is one of passion and empowerment. Learn how she created African Princess Record Label, guided her first artist Yammi to success, and continues to shape the future of Tanzanian music.

Pauline Afande
May 6, 2025

photo credits Yammi instagram

The Tanzanian music scene continues to flourish, not just with the vibrant sounds of its artists, but also with the inspiring stories of those who rise to uplift others. The recent announcement from African Princess Record Label, spearheaded by the iconic Nandy, regarding the departure of their first signee, Yammi, marks not an end, but a significant milestone in a journey of empowerment. This moment allows us to reflect on the incredible trajectory of Nandy, born Faustina Charles Mfinaga in the heart of Northern Tanzania, who transformed her own success into a platform for nurturing new talent.
Nandy's story is one of overcoming obstacles. As an artist navigating the complexities of the Tanzanian music industry, she keenly understood the hurdles that emerging talents often face, particularly when it comes to recording and professional support. This understanding became the driving force behind the creation of African Princess Record Label. Her vision was clear: to build a haven where raw talent could be nurtured, polished, and given the wings to fly.
The signing of Yasirun Yasin Shaban, widely known as Yammi, was the first testament to this vision. Nandy recognized a spark in Yammi, a talent that, with the right guidance and resources, could blossom. Taking to her Instagram, Nandy shared a heartfelt press release acknowledging the completion of Yammi's signing period. Her words painted a picture of an artist dedicated to her craft, resilient in her pursuit of excellence, and whose music, notably "Songa," garnered recognition far beyond Tanzanian borders. Nandy also proudly highlighted Yammi's captivating live performances, a testament to the hard work and dedication fostered during her time at African Princess.
Yammi's growth under Nandy's mentorship has now paved the way for an exciting new chapter in her career. Securing a "new, better signing deal" with an entity ready to invest even further in her potential is a resounding success story for both Yammi and African Princess Record Label. Nandy's genuine well wishes for Yammi's future underscore her commitment to the artists she believes in, even as they spread their wings and soar to new heights.
But the story doesn't end with Yammi's departure. In her statement, Nandy clearly articulated the ongoing mission of African Princess: to open its doors to more aspiring artists who are in need of the same crucial support and professional guidance that Yammi received. This signifies Nandy's long-term vision for her label – not just as a stepping stone for one artist, but as a continuous engine for growth and opportunity within the Tanzanian music ecosystem.
Nandy's journey from a talented artist hailing from Northern Tanzania to a respected music mogul and label owner is truly inspiring. She didn't just climb the ladder of success for herself; she built a new one for others to ascend. African Princess Record Label stands as a powerful testament to the impact one artist can have on an entire industry by paying it forward and investing in the dreams of the next generation. As Yammi embarks on her new venture, her success story serves as a shining example of Nandy's vision realized, and a promise of more exciting talent to emerge from the nurturing embrace of African Princess. The Tanzanian music scene is richer and brighter thanks to artists like Nandy who understand the importance of lifting others as they rise.

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