The artist will take the stage as the Houston Texans compete against the Baltimore Ravens, one of two games scheduled for that date. The other game will feature the Kansas City Chiefs going up against the Pittsburgh Steelers, and both matches will be available for streaming on Netflix. This performance will be Beyoncé's first opportunity to showcase songs from her new album, *Cowboy Carter*, which she unveiled during February's Super Bowl. She released the singles “Texas Hold 'Em” and “16 Carriages” shortly after appearing in a commercial during that game and launched *Cowboy Carter* in March. The album includes collaborations with Miley Cyrus and Post Malone, embraces the country genre, and serves as the second part of a trilogy that started with *Renaissance*. It has received a nomination for Album of the Year at the 2025 Grammy Awards, where Beyoncé is also nominated for ten additional awards, including Best Country Album and Song of the Year for “Texas Hold 'Em.” Beyoncé announced her halftime performance via social media, where she is depicted catching a football while standing on a classic American car decorated with roses, wearing her signature cowboy hat. Netflix has hinted that the singer is likely to bring some special guests featured on her latest album. This will not be Beyoncé's first time at a halftime show; she previously headlined the Super Bowl in 2013 and performed with Coldplay and Bruno Mars in 2016, which became the most-watched halftime show in history. Christmas Day games have been a part of the NFL calendar since the 1980s. In May, Netflix revealed that it had secured a deal to broadcast NFL games until 2026 as part of its initiative to expand into sports. "Last year, we made a significant investment in live content," stated Bela Bajaria, Netflix’s chief content officer. "There are no live annual events, sports or otherwise, that can match the audiences attracted by NFL football." On Friday, Netflix streamed boxing for the first time, featuring a live fight between heavyweight legend Mike Tyson and YouTuber Jake Paul.